The challenge

Northwind Labs''s SDR team was burning engineering cycles on mailbox provisioning, DNS troubleshooting and warmup babysitting. A senior infra engineer was spending nearly 25% of her time on outreach plumbing — domains, SPF/DKIM, IP rotation, replacing flagged accounts. The CTO wanted that time back on the product roadmap, and the VP Sales wanted predictable deliverability ahead of the next pipeline push.

Why they chose Icemail

Icemail let them treat mailbox infrastructure as a utility rather than an internal project. Flat per-mailbox pricing, provider choice (Google + Microsoft), and automatic deliverability hygiene meant the team could stop reinventing what is now a commodity.

The solution

Northwind provisioned 180 pre-warmed mailboxes across 60 domains in a single afternoon, exported them into Outreach, and handed day-to-day management to the RevOps lead. Workspace permissions kept SDRs out of provisioning, and the unified inbox routed replies back to the right rep automatically.

The results

Reclaimed ~~10 engineering hours per week (~~$72k/year in loaded cost)
Replaced an estimated $9,400/month of internal tooling and domain spend with a $750/month Icemail bill
Hit 94% inbox placement in the first 30 days post-migration
Zero deliverability incidents in the 6 months since switching

"Mailbox infrastructure was the most expensive non-product thing my team owned. Icemail let us delete it." — Priya Shah, CTO, Northwind Labs

What''s next: Wiring Icemail''s API into their internal CRM so new SDR hires get a fully provisioned sending stack on day one.