The challenge

Holloway & Pine wanted to land wholesale and partnership deals with regional retailers, but their core domain — the one customers receive shipping confirmations and marketing from — was untouchable. Any deliverability hit on hollowayandpine.com would tank revenue overnight. Sending BD email from it was a non-starter.

Why they chose Icemail

Icemail let them spin up isolated sending domains and mailboxes specifically for outbound BD, with zero risk to their primary domain''s reputation. Per-mailbox economics meant they could test the channel without committing to a full sales tool stack.

The solution

The team launched 22 mailboxes across 8 partnership-specific domains (e.g. hp-partners.co, holloway-wholesale.com), all isolated from the main brand domain. The BD lead runs all outreach out of a single unified inbox, with replies tagged by retailer segment.

The results

38 new wholesale accounts in 9 months (vs. 4 in the prior 12)
$612,000 in incremental wholesale revenue attributable to outbound
Zero deliverability impact on the core hollowayandpine.com domain
14.6% positive reply rate across BD campaigns

"Our marketing team would have killed us if we''d sent partnership emails from our shipping domain. Icemail let us build a real BD motion safely on the side." — Theo Almeida, Head of Wholesale, Holloway & Pine

What''s next: Spinning up a third workspace for international distributor outreach in EMEA.